While we all enjoy an inspiring photo or descriptive story on a website it’s apparent that in today’s short-attention span society how necessary it is to capture and harness our viewer’s attention quickly and with authority.
With this, there’s not a more powerful median than that of moving images. Here’s a few stats that showcase how powerful video is on a website when compared to text and standard imagery.
Video Drives Traffic as it produces as many as 3 times the monthly visitors; it doubles their time on the site and increase organic traffic from search engines by 157%.
Video Convinces as 46% of people say they’d become more likely to seek out more information about a brand’s product or service after seeing an online video.
Video Produces Retention as an average web visitor spends 88% more time on a website that contains video.
Video Creates Engagement on Facebook as posts with video are given priority in their algorithms producing higher engagement rates when compared to plain text posts and links. The combination of video and photos are the key to exposure.
Video Converts to Increased Sales as visitors who watch online product videos are 85% more likely to buy. 52% of consumers say product videos makes them more confident with their online purchasing decisions and visitors also said they were 144% more likely to place an item in their cart that had a video associated with it.
In summary, it’s safe to assume that your site and online presence with only see positive benefits with the integration and utilization of branded video and content.
Please contact us direct to further discuss how we can help you create these marketing assets for your brand.